Affordable Housing: Brand reliability and trustworthiness among buyers



International Property Consultant Knight Frank in association with Royal Institute of Chartered Surveyors (RICS) today discharged a report ” Affordable Housing-Know your customer”. The most recent RICS – Knight Frank report catches discoveries of a market review that was led with home buyers crosswise over 15 urban communities in India to comprehend the desires for the urban end – clients for perfect moderate lodging. Home buyers extending from age 23 to 66 were studied and the commitment strategies basically utilized were Focus Group Discussions (FGDs) – Qualitative Research and Structured Questionnaires based communications – Quantitative Research.

KEY FINDINGS
•While buying an affordable property, quality of product positioned as the first key parameter pursued by Brand Name.
• 80% home buyers put cost as the top most thought while purchasing a home pursued by well being and security for 71% for home buyers
• 52% home purchasers featured parking spot as the major gap as far as their necessities in their present residences, trailed by satisfactory security, play area and accessibility of public transport accounted by 43% each.
• 53% home purchasers said that self-use is the fundamental purchase driver. While 48% featured better area and 44% growing family size, among others as significant drivers for their choice to purchase houses.
•As per Knight Frank’s market overview, clients see the beneath notice marks as top 10 developers who are providing affordable housing

o Provident Housing
o Mahindra Life spaces
o PS Group
o Prestige Group
o Lodha Group
o ATS Homekraft
o Signature Global
o TATA Value Homes
o Godrej Properties
o Ashiana Group

Pradeep Aggarwal, Chairman, Assocham National Council on Real Estate, Housing & Urban Development and Founder & Chairman Signature Global, stated, “To come out as one of the top ten branded developers in India working towards affordable housing is a matter of pride. It reflects the work that we have done and the faith that the buyers have in us. In fact, the survey has cemented our conviction to come out with more such projects that are meant for the end user and are within their reach. Affordable Housing is a mission not only for the government but also for us and we are trying our level best to contribute maximum for the completion of this mission. The survey also means that we understand the dynamics of the markets and the demands of the buyers. We are happy that we have been able to live up to the expectations of the people of the country.

What is heartening is the trust factor that is reflected in the survey. It is well known that real estate works on the trust factor as buyers are entrusting their faith in a developer by giving him the hard-earned money and expecting the value for money from them. By coming out in top ten, it is now attested by the buyers themselves that we have been able to earn their respect because of maintaining the trust through delivery of our work.”

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